The Story Behind RUBO: How We Came Together To Offer Sensible AI Solutions To Businesses
The call that changed everything came on a Tuesday afternoon. Some of my most talented colleagues—people I deeply respected—reached out with an idea. They had been working in the AI space for about two years, experimenting with cutting-edge technology in their spare time. These weren’t just your average professionals; they were the kind of people who code for fun, constantly pushing boundaries and exploring new possibilities in artificial intelligence.
At first, I listened to their enthusiasm with curiosity but also a bit of caution. They spoke about AI-driven solutions they had built, projects they had refined, and innovations they believed could be game-changers for businesses. While I wasn’t exactly skeptical, I did wonder if the excitement was a little over the top. AI is full of hype—everywhere you look, companies are claiming revolutionary breakthroughs. I wasn’t sure if this was another case of big promises with little real-world impact.
We went back and forth in conversation for some time, debating ideas, discussing market opportunities, and testing the waters. Then, one of my most trusted workmates made a simple yet compelling offer:
“Come down and see for yourself.”
So I did.
A Moment of Clarity
When I walked into that room, I expected an interesting discussion. What I didn’t expect was to be blown away.
I had been keeping tabs on the AI industry for a while, but what they showed me was beyond anything I had seen before. In just a few hours, my mindset shifted entirely. What started as curiosity turned into conviction—I needed to be part of this.
One of the projects was an AI agent for a material distributor that sorted through thousands of products that suited the exact criteria of the customer in seconds - a process that used to take their clients hours to complete. These weren’t just AI enthusiasts tinkering with models for the sake of it. They had built practical, impactful AI applications that solved real problems. They weren’t chasing trends; they were crafting solutions with purpose.
Why We Built This Company
The problem with AI today isn’t the lack of innovation—it’s the accessibility gap. Large corporations have entire AI teams, deep pockets, and endless resources to integrate AI into their workflows. But what about small and mid-market businesses?
We saw a clear opportunity:
Small businesses want to leverage AI but don’t know where to start.
Mid-market companies struggle with implementation due to technical and budget constraints.
Many existing AI solutions are too complex, too expensive, or too detached from real business needs.
We knew we could bridge this gap. Our mission became clear:
To bring AI-driven solutions to small and mid-sized businesses in a way that is simple, practical, and impactful.
The Journey So Far
Over the past year, we’ve worked tirelessly to bring this vision to life. It wasn’t always easy—building an AI consultancy from the ground up takes more than just technical expertise. We had to understand what businesses truly need, not just what’s possible with AI.
We spoke to business owners, listened to their pain points, and refined our approach. The result? AI solutions that actually make a difference.
We’re not here to sell buzzwords. We’re here to deliver real results.
What’s Next?
Now, we’re finally ready to introduce ourselves to the world.
I’m incredibly grateful to be part of this journey, surrounded by a team of forward-thinkers who don’t just dream about AI—they build it. We believe that AI should be a tool for everyone, not just tech giants. And we’re here to make that happen.
If you’re a business owner wondering how AI can help you, let’s talk. Whether it’s automating tasks, optimizing workflows, or unlocking new opportunities, we’re here to guide you through it.
🚀 Join us as we shape the future of AI for businesses. The journey is just beginning.